THE MARKET
FOR MAGNETIC
FLOWMETERS
WORLDWIDE
Book One
Researched by:
Flow Research 27 Water Street Wakefield, MA
01880 781-245-3200 www.flowresearch.com Project team: Jesse Yoder PhD, Michael Kirsch, Kelly
Deppen Ducker Research
Company, Inc. 6905 Telegraph
Road Suite 300 Bloomfield Hills,
MI 48301 248-644-0086 www.ducker.com Project team:
Nick Limb, Scott Shober Josiah Waxman,
Lorena Ferrari
Published by
Ducker Research Company, Inc.
A Division of Ducker Worldwide
May,
2001
THE MARKET
FOR MAGNETIC
FLOWMETERS
WORLDWIDE
Book Two
Researched by:
Flow Research 27 Water Street Wakefield, MA
01880 781-245-3200 www.flowresearch.com Project team:
Jesse Yoder PhD, Michael Kirsch, Kelly Deppen Ducker Research
Company, Inc. 6905 Telegraph
Road Suite 300 Bloomfield Hills,
MI 48301 248-644-0086 www.ducker.com Project team: Nick
Limb, Scott Shober Josiah Waxman,
Lorena Ferrari
Published by
Ducker Research Company, Inc.
A Division of Ducker Worldwide
May,
2001
TABLE OF CONTENTS
Chapter Description Page
Number
One........................... Executive Summary..................................................................... 1-1
Magnetic Flowmeters Remain the Revenue Leader............................... 1-1
Overview............................................................................................. 1-3
Worldflowä........................................................................................ 1-4
The Role of Viewpoint Pluralism in Worldflowä................................... 1-4
The Importance of Cross-Technology Research.................................... 1-6
Study Objectives.................................................................................. 1-8
Supplier Analysis.................................................................................. 1-9
OEM and End-User Analysis............................................................. 1-10
Forecasts........................................................................................... 1-11
Smart Flowmeters.............................................................................. 1-11
Product and Technology Analysis....................................................... 1-12
New Technology Flowmeters............................................................. 1-13
Paradigm Case Selection Method....................................................... 1-13
Growth Factors for the Magnetic Flowmeter Market.......................... 1-16
Shipments of Magnetic Flowmeters Worldwide by Region.................. 1-16
Shipments of Magnetic Flowmeters Worldwide by Type..................... 1-17
Market Shares for Magnetic Flowmeters by Geographic Region......... 1-17
Strategies........................................................................................... 1-17
Offer Magnetic Flowmeters Designed for Specific Industries and
Applications....................................................................................... 1-18
Be Aware of the Benefits of both AC and DC technologies................. 1-19
Consider Multivariable Magnetic Flowmeters...................................... 1-20
Educate Your Customers................................................................... 1-20
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
Two........................... Introduction.................................................................................. 2-1
Overview............................................................................................. 2-1
Worldflowä........................................................................................ 2-2
The Role of Viewpoint Pluralism in Worldflowä................................... 2-4
The Importance of Cross-Technology Research.................................... 2-5
New Studies vs. Updates..................................................................... 2-7
Leading Suppliers vs. All Suppliers....................................................... 2-8
Building a Mystery............................................................................... 2-8
Study Objectives.................................................................................. 2-9
Methodology..................................................................................... 2-10
Supplier Input.................................................................................... 2-10
Supplier Analysis................................................................................ 2-11
OEM and End-User Analysis............................................................. 2-12
Forecasts........................................................................................... 2-13
Definitions.......................................................................................... 2-13
Smart Flowmeters.............................................................................. 2-17
Communication Protocols................................................................... 2-18
Geographic Regions........................................................................... 2-22
Geographic Regions of the World....................................................... 2-24
End-User Industries........................................................................... 2-31
Magnetic Industry Structure................................................................ 2-31
Team History and Experience............................................................. 2-31
Flow Research................................................................................... 2-32
Ducker Research............................................................................... 2-37
Three........................ Magnetic Flowmeter Product and Technology Analysis........... 3-1
New Technology Flowmeters............................................................... 3-2
Coriolis Flowmeters............................................................................. 3-2
Magnetic Flowmeters........................................................................... 3-3
Ultrasonic Flowmeters.......................................................................... 3-4
Vortex Flowmeters.............................................................................. 3-6
Paradigm Case Selection Method....................................................... 3-11
Magnetic Flowmeter Product Analysis................................................ 3-14
ABB.................................................................................................. 3-15
Accurate Metering Systems................................................................ 3-19
Advanced Flow Technology............................................................... 3-21
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
3 (continued)
Badger Meter.................................................................................... 3-25
Bopp & Reuther................................................................................ 3-27
Brooks Instruments............................................................................ 3-29
Brunata.............................................................................................. 3-31
Burkert.............................................................................................. 3-33
Danfoss............................................................................................. 3-35
Dynasonics........................................................................................ 3-38
Endress & Hauser.............................................................................. 3-40
Enko.................................................................................................. 3-46
Euromag............................................................................................ 3-48
Foxboro............................................................................................ 3-53
ISCO................................................................................................ 3-56
Isoil................................................................................................... 3-58
Istec.................................................................................................. 3-62
Krohne.............................................................................................. 3-66
Liquid Controls.................................................................................. 3-74
Marsh-McBirney............................................................................... 3-76
Master Meter..................................................................................... 3-79
McCrometer...................................................................................... 3-82
Oval.................................................................................................. 3-84
Proces-Data...................................................................................... 3-87
Rosemount......................................................................................... 3-89
Siemens............................................................................................. 3-94
Sparling Instruments........................................................................... 3-96
Tec Fluid........................................................................................... 3-98
Toshiba............................................................................................ 3-100
Venture Measurement...................................................................... 3-104
Yamatake........................................................................................ 3-106
Yokogawa Magnetic Flowmeters..................................................... 3-110
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
Four.......................... Ultrasonic Flowmeter Market Size and Forecast...................... 4-1
Overview............................................................................................. 4-1
Magnetic Flowmeters Remain the Revenue Leader............................... 4-2
Growth Factors for the Magnetic Flowmeter Market............................ 4-4
Flowmeter Factors............................................................................... 4-5
Magnetic Flowmeter Installed Base...................................................... 4-5
High Accuracy Continues to Be a Factor.............................................. 4-6
Popularity of Magnetic Flowmeters in Europe....................................... 4-7
Technological Improvements in Magnetic Flowmeters........................... 4-8
The Advent of Foundation Fieldbus and Profibus.................................. 4-8
New Product Types Available.............................................................. 4-9
Prospects for More Multivariable Magnetic Flowmeters........................ 4-9
The Large Number of Magnetic Flowmeter Suppliers......................... 4-10
Competitive Pricing for Magnetic Flowmeters..................................... 4-11
Macroeconomic Factors.................................................................... 4-11
Economic Growth of Countries........................................................... 4-11
Population Growth............................................................................. 4-14
Standard of Living.............................................................................. 4-15
New Plant Construction..................................................................... 4-15
Retrofits and Renovations................................................................... 4-16
The Recovering Asian Economies....................................................... 4-17
Growth in Environmental Regulations.................................................. 4-17
Factors Limiting the Growth of Magnetic Flowmeters.......................... 4-18
The Inherently Conservative Nature of Users in the Process
Industries........................................................................................... 4-18
The Cost of Magnetic Flowmeters...................................................... 4-18
Competition From Other New Technology Flowmeters...................... 4-19
Inability to Measure Nonconductive Liquids........................................ 4-19
Market Size and Growth Forecasts.................................................... 4-20
Shipments of Magnetic Flowmeters Worldwide by Region:
Figures 4-1 to 4-5.............................................................................. 4-21
Shipments of Magnetic Flowmeters Worldwide by Type:
Figures 4-5 to 4-13............................................................................ 4-21
Average Selling Prices of Magnetic Flowmeters:
Figure 4-14 to 4-16........................................................................... 4-22
Shipments of Smart Magnetic Flowmeters Worldwide
and by Region: Figures 4-17 to 4-21.................................................. 4-22
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
4 (continued)
Shipments of Conventional Magnetic Flowmeters by Type and by
Region: Figures 4-22 to 4-26............................................................. 4-23
Shipments of Multivariable Flowmeters by Type
and by Region: Figures 4-27 to 4-31.................................................. 4-23
Shipments of Magnetic Flowmeters by Mounting Type Worldwide
and by Region: Figures 4-32 to 4-38.................................................. 4-24
Shipments of Magnetic Flowmeters by Coil Power Type:
Figures 4-39 to 4-45.......................................................................... 4-24
Shipments of Magnetic Flowmeters Worldwide by Configuration:
Figures 4-46 to 4-52.......................................................................... 4-26
Shipments of Magnetic Flowmeters Worldwide by Wiring Type:
Figures 4-53 to 4-59.......................................................................... 4-28
Shipments of Magnetic Flowmeters Worldwide by Communication
Protocol: Figures 4-60 to 4-66........................................................... 4-28
Shipments of Magnetic Flowmeters Worldwide by Industry:
Figures 4-67 to 4-72.......................................................................... 4-29
Shipments of Magnetic Flowmeters Worldwide by Distribution
Channels: Figures 4-73 to 4-75.......................................................... 4-30
Shipments of Magnetic Flowmeters Worldwide by Customer Type:
Figures 4-76 to 4-78.......................................................................... 4-30
Five.......................... Magnetic Flowmeter Supplier Market Shares.......................... 5-1
Overview............................................................................................. 5-1
Market Shares for Magnetic Flowmeters by Geographic Region........... 5-1
Market Shares for Smart Flowmeters by Geographic Region................ 5-6
Market Shares for Conventional Flowmeters by Region........................ 5-6
Market Shares for Multivariable Magnetic Flowmeters Worldwide........ 5-7
Market Shares for Spoolpiece Magnetic Flowmeters............................ 5-7
Market Shares for Insertion Magnetic Flowmeters................................ 5-8
Market Shares for Magnetic Flowmeters by Coil Power Type.............. 5-9
Market Shares for Magnetic Flowmeters by Configuration.................... 5-9
Market Shares for Magnetic Flowmeters by Wiring Type...................... 5-9
Market Shares for Magnetic Flowmeters by Industry.......................... 5-10
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
Six............................ Strategies for Success................................................................. 6-1
Overview............................................................................................. 6-1
Offer Magnetic Flowmeters Designed for Specific Industries and
Applications......................................................................................... 6-2
Become a Broad-line Supplier.............................................................. 6-3
Be Aware of the Benefits of both AC and DC Technologies.................. 6-4
Form Alliances with Other Companies.................................................. 6-5
Offer Two-Wire as Well as Four-Wire Magnetic Flowmeters............... 6-6
Emphasize the Advantages of Magnetic Flowmeters.............................. 6-7
Create a Coherent and Understandable Product Naming System........... 6-7
Offer Both Remote and Compact Magnetic Flowmeters..................... 6-10
Address Difficult Applications............................................................. 6-11
Consider Multivariable Magnetic Flowmeters...................................... 6-11
Build a Great Website........................................................................ 6-12
Educate Your Customers................................................................... 6-14
Invest in Smart Flowmeters, and in Communication Protocols............. 6-15
Offer Many Models and Types of Magnetic Flowmeters..................... 6-16
Seven....................... Magnetic Flowmeter Supplier Profiles....................................... 7-1
ABB Automation................................................................................. 7-2
Advanced Flow Technology Company ................................................ 7-6
Badger Meter, Inc................................................................................ 7-8
Bopp & Reuther Heinrichs Messtechnik............................................. 7-10
Brinck HMT...................................................................................... 7-12
Brooks Instrument Division................................................................. 7-13
Brunata International A/S................................................................... 7-15
Burkert GmbH & Co. KG................................................................. 7-17
Danfoss A/S Flow Division................................................................. 7-19
Datam Flutec..................................................................................... 7-21
Diessel GmbH & Co.......................................................................... 7-22
Dynasonics........................................................................................ 7-23
Elis Plzen........................................................................................... 7-25
Endress & Hauser AG....................................................................... 7-27
Enko S.A........................................................................................... 7-30
Euromag............................................................................................ 7-32
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
7 (continued)
Foxboro............................................................................................ 7-34
Hangzhu Senhua Meter Factory.......................................................... 7-36
Isco, Inc............................................................................................ 7-37
Gruppo Isoil S.p.A............................................................................. 7-39
Istec Corporation............................................................................... 7-41
Krohne Messtechnik Gmbh & Co...................................................... 7-43
Liquid Controls LLC.......................................................................... 7-47
Marsh-McBirney, Inc......................................................................... 7-49
McCrometer...................................................................................... 7-51
Oval Corporation............................................................................... 7-52
Proces-Data A/S............................................................................... 7-55
Rosemount, Inc.................................................................................. 7-57
Siemens AG....................................................................................... 7-65
Siemens Energy and Automation......................................................... 7-65
Sparling Instruments, Inc.................................................................... 7-70
Tecfluid S.A....................................................................................... 7-72
Toshiba Corporation.......................................................................... 7-73
Toshiba America................................................................................ 7-73
Venture Measurement LLC................................................................ 7-77
Water Specialties............................................................................... 7-80
Yamatake Corporation ...................................................................... 7-81
YCV Corporation.............................................................................. 7-81
Yokogawa Electric Company............................................................. 7-84
Yokogawa Corporation of America.................................................... 7-84
TABLE OF CONTENTS
(continued)
Appendix Description Page
Number
Appendix A.............. Worldwide Flowmeter Study: Phase One and Phase Two........ A-1
Appendix B.............. Input Questionnaire.................................................................... B-1
Appendix C Enduser Survey............................................................................... C-1
Appendix D Directory of Flowmeter Suppliers.................................................. D-1