THE MARKET FOR MAGNETIC

FLOWMETERS WORLDWIDE

Book One

 

Researched by:

 

 

Flow Research

27 Water Street

Wakefield, MA 01880

781-245-3200

www.flowresearch.com

Project team: Jesse Yoder PhD, Michael Kirsch, Kelly Deppen

 

Ducker Research Company, Inc.

6905 Telegraph Road Suite 300

Bloomfield Hills, MI 48301

248-644-0086

www.ducker.com

Project team: Nick Limb, Scott Shober

Josiah Waxman, Lorena Ferrari

 
 

 

 

 

 

 

 

 

 

 


Published by

 

 
 

 

 

 

 

 

 

 


Ducker Research Company, Inc.

A Division of Ducker Worldwide

 

 

 

May, 2001

 

 

 


 

 

 

 

 

 

THE MARKET FOR MAGNETIC

FLOWMETERS WORLDWIDE

Book Two

 

Researched by:

 

 

Flow Research

27 Water Street

Wakefield, MA 01880

781-245-3200

www.flowresearch.com

Project team: Jesse Yoder PhD, Michael Kirsch, Kelly Deppen

 

Ducker Research Company, Inc.

6905 Telegraph Road Suite 300

Bloomfield Hills, MI 48301

248-644-0086

www.ducker.com

Project team: Nick Limb, Scott Shober

Josiah Waxman, Lorena Ferrari

 
 

 

 

 

 

 

 

 

 

 


Published by

 

 
 

 

 

 

 

 

 

 


Ducker Research Company, Inc.

A Division of Ducker Worldwide

 

 

 

May, 2001

 

 

 


TABLE OF CONTENTS

 

Chapter Description Page Number

 

One........................... Executive Summary..................................................................... 1-1

Magnetic Flowmeters Remain the Revenue Leader............................... 1-1

Overview............................................................................................. 1-3

Worldflow........................................................................................ 1-4

The Role of Viewpoint Pluralism in Worldflow................................... 1-4

The Importance of Cross-Technology Research.................................... 1-6

Study Objectives.................................................................................. 1-8

Supplier Analysis.................................................................................. 1-9

OEM and End-User Analysis............................................................. 1-10

Forecasts........................................................................................... 1-11

Smart Flowmeters.............................................................................. 1-11

Product and Technology Analysis....................................................... 1-12

New Technology Flowmeters............................................................. 1-13

Paradigm Case Selection Method....................................................... 1-13

Growth Factors for the Magnetic Flowmeter Market.......................... 1-16

Shipments of Magnetic Flowmeters Worldwide by Region.................. 1-16

Shipments of Magnetic Flowmeters Worldwide by Type..................... 1-17

Market Shares for Magnetic Flowmeters by Geographic Region......... 1-17

Strategies........................................................................................... 1-17

Offer Magnetic Flowmeters Designed for Specific Industries and

Applications....................................................................................... 1-18

Be Aware of the Benefits of both AC and DC technologies................. 1-19

Consider Multivariable Magnetic Flowmeters...................................... 1-20

Educate Your Customers................................................................... 1-20

 


TABLE OF CONTENTS

(continued)

 

Chapter Description Page Number

 

Two........................... Introduction.................................................................................. 2-1

Overview............................................................................................. 2-1

Worldflow........................................................................................ 2-2

The Role of Viewpoint Pluralism in Worldflow................................... 2-4

The Importance of Cross-Technology Research.................................... 2-5

New Studies vs. Updates..................................................................... 2-7

Leading Suppliers vs. All Suppliers....................................................... 2-8

Building a Mystery............................................................................... 2-8

Study Objectives.................................................................................. 2-9

Methodology..................................................................................... 2-10

Supplier Input.................................................................................... 2-10

Supplier Analysis................................................................................ 2-11

OEM and End-User Analysis............................................................. 2-12

Forecasts........................................................................................... 2-13

Definitions.......................................................................................... 2-13

Smart Flowmeters.............................................................................. 2-17

Communication Protocols................................................................... 2-18

Geographic Regions........................................................................... 2-22

Geographic Regions of the World....................................................... 2-24

End-User Industries........................................................................... 2-31

Magnetic Industry Structure................................................................ 2-31

Team History and Experience............................................................. 2-31

Flow Research................................................................................... 2-32

Ducker Research............................................................................... 2-37

 

Three........................ Magnetic Flowmeter Product and Technology Analysis........... 3-1

New Technology Flowmeters............................................................... 3-2

Coriolis Flowmeters............................................................................. 3-2

Magnetic Flowmeters........................................................................... 3-3

Ultrasonic Flowmeters.......................................................................... 3-4

Vortex Flowmeters.............................................................................. 3-6

Paradigm Case Selection Method....................................................... 3-11

Magnetic Flowmeter Product Analysis................................................ 3-14

ABB.................................................................................................. 3-15

Accurate Metering Systems................................................................ 3-19

Advanced Flow Technology............................................................... 3-21

TABLE OF CONTENTS

(continued)

 

Chapter Description Page Number

3 (continued)

 

Badger Meter.................................................................................... 3-25

Bopp & Reuther................................................................................ 3-27

Brooks Instruments............................................................................ 3-29

Brunata.............................................................................................. 3-31

Burkert.............................................................................................. 3-33

Danfoss............................................................................................. 3-35

Dynasonics........................................................................................ 3-38

Endress & Hauser.............................................................................. 3-40

Enko.................................................................................................. 3-46

Euromag............................................................................................ 3-48

Foxboro............................................................................................ 3-53

ISCO................................................................................................ 3-56

Isoil................................................................................................... 3-58

Istec.................................................................................................. 3-62

Krohne.............................................................................................. 3-66

Liquid Controls.................................................................................. 3-74

Marsh-McBirney............................................................................... 3-76

Master Meter..................................................................................... 3-79

McCrometer...................................................................................... 3-82

Oval.................................................................................................. 3-84

Proces-Data...................................................................................... 3-87

Rosemount......................................................................................... 3-89

Siemens............................................................................................. 3-94

Sparling Instruments........................................................................... 3-96

Tec Fluid........................................................................................... 3-98

Toshiba............................................................................................ 3-100

Venture Measurement...................................................................... 3-104

Yamatake........................................................................................ 3-106

Yokogawa Magnetic Flowmeters..................................................... 3-110

 

 

 

 

 

 

TABLE OF CONTENTS

(continued)

 

Chapter Description Page Number

 

Four.......................... Ultrasonic Flowmeter Market Size and Forecast...................... 4-1

Overview............................................................................................. 4-1

Magnetic Flowmeters Remain the Revenue Leader............................... 4-2

Growth Factors for the Magnetic Flowmeter Market............................ 4-4

Flowmeter Factors............................................................................... 4-5

Magnetic Flowmeter Installed Base...................................................... 4-5

High Accuracy Continues to Be a Factor.............................................. 4-6

Popularity of Magnetic Flowmeters in Europe....................................... 4-7

Technological Improvements in Magnetic Flowmeters........................... 4-8

The Advent of Foundation Fieldbus and Profibus.................................. 4-8

New Product Types Available.............................................................. 4-9

Prospects for More Multivariable Magnetic Flowmeters........................ 4-9

The Large Number of Magnetic Flowmeter Suppliers......................... 4-10

Competitive Pricing for Magnetic Flowmeters..................................... 4-11

Macroeconomic Factors.................................................................... 4-11

Economic Growth of Countries........................................................... 4-11

Population Growth............................................................................. 4-14

Standard of Living.............................................................................. 4-15

New Plant Construction..................................................................... 4-15

Retrofits and Renovations................................................................... 4-16

The Recovering Asian Economies....................................................... 4-17

Growth in Environmental Regulations.................................................. 4-17

Factors Limiting the Growth of Magnetic Flowmeters.......................... 4-18

The Inherently Conservative Nature of Users in the Process

Industries........................................................................................... 4-18

The Cost of Magnetic Flowmeters...................................................... 4-18

Competition From Other New Technology Flowmeters...................... 4-19

Inability to Measure Nonconductive Liquids........................................ 4-19

Market Size and Growth Forecasts.................................................... 4-20

Shipments of Magnetic Flowmeters Worldwide by Region:
Figures 4-1 to 4-5.............................................................................. 4-21

Shipments of Magnetic Flowmeters Worldwide by Type:
Figures 4-5 to 4-13............................................................................ 4-21

Average Selling Prices of Magnetic Flowmeters:
Figure 4-14 to 4-16........................................................................... 4-22

Shipments of Smart Magnetic Flowmeters Worldwide
and by Region: Figures 4-17 to 4-21.................................................. 4-22

TABLE OF CONTENTS

(continued)

 

Chapter Description Page Number

4 (continued)

 

Shipments of Conventional Magnetic Flowmeters by Type and by
Region: Figures 4-22 to 4-26............................................................. 4-23

Shipments of Multivariable Flowmeters by Type
and by Region: Figures 4-27 to 4-31.................................................. 4-23

Shipments of Magnetic Flowmeters by Mounting Type Worldwide
and by Region: Figures 4-32 to 4-38.................................................. 4-24

Shipments of Magnetic Flowmeters by Coil Power Type:
Figures 4-39 to 4-45.......................................................................... 4-24

Shipments of Magnetic Flowmeters Worldwide by Configuration:
Figures 4-46 to 4-52.......................................................................... 4-26

Shipments of Magnetic Flowmeters Worldwide by Wiring Type:
Figures 4-53 to 4-59.......................................................................... 4-28

Shipments of Magnetic Flowmeters Worldwide by Communication
Protocol: Figures 4-60 to 4-66........................................................... 4-28

Shipments of Magnetic Flowmeters Worldwide by Industry:
Figures 4-67 to 4-72.......................................................................... 4-29

Shipments of Magnetic Flowmeters Worldwide by Distribution
Channels: Figures 4-73 to 4-75.......................................................... 4-30

Shipments of Magnetic Flowmeters Worldwide by Customer Type:
Figures 4-76 to 4-78.......................................................................... 4-30

 

 

Five.......................... Magnetic Flowmeter Supplier Market Shares.......................... 5-1

Overview............................................................................................. 5-1

Market Shares for Magnetic Flowmeters by Geographic Region........... 5-1

Market Shares for Smart Flowmeters by Geographic Region................ 5-6

Market Shares for Conventional Flowmeters by Region........................ 5-6

Market Shares for Multivariable Magnetic Flowmeters Worldwide........ 5-7

Market Shares for Spoolpiece Magnetic Flowmeters............................ 5-7

Market Shares for Insertion Magnetic Flowmeters................................ 5-8

Market Shares for Magnetic Flowmeters by Coil Power Type.............. 5-9

Market Shares for Magnetic Flowmeters by Configuration.................... 5-9

Market Shares for Magnetic Flowmeters by Wiring Type...................... 5-9

Market Shares for Magnetic Flowmeters by Industry.......................... 5-10

 


TABLE OF CONTENTS

(continued)

 

Chapter Description Page Number

 

Six............................ Strategies for Success................................................................. 6-1

Overview............................................................................................. 6-1

Offer Magnetic Flowmeters Designed for Specific Industries and
Applications......................................................................................... 6-2

Become a Broad-line Supplier.............................................................. 6-3

Be Aware of the Benefits of both AC and DC Technologies.................. 6-4

Form Alliances with Other Companies.................................................. 6-5

Offer Two-Wire as Well as Four-Wire Magnetic Flowmeters............... 6-6

Emphasize the Advantages of Magnetic Flowmeters.............................. 6-7

Create a Coherent and Understandable Product Naming System........... 6-7

Offer Both Remote and Compact Magnetic Flowmeters..................... 6-10

Address Difficult Applications............................................................. 6-11

Consider Multivariable Magnetic Flowmeters...................................... 6-11

Build a Great Website........................................................................ 6-12

Educate Your Customers................................................................... 6-14

Invest in Smart Flowmeters, and in Communication Protocols............. 6-15

Offer Many Models and Types of Magnetic Flowmeters..................... 6-16

Seven....................... Magnetic Flowmeter Supplier Profiles....................................... 7-1

ABB Automation................................................................................. 7-2

Advanced Flow Technology Company ................................................ 7-6

Badger Meter, Inc................................................................................ 7-8

Bopp & Reuther Heinrichs Messtechnik............................................. 7-10

Brinck HMT...................................................................................... 7-12

Brooks Instrument Division................................................................. 7-13

Brunata International A/S................................................................... 7-15

Burkert GmbH & Co. KG................................................................. 7-17

Danfoss A/S Flow Division................................................................. 7-19

Datam Flutec..................................................................................... 7-21

Diessel GmbH & Co.......................................................................... 7-22

Dynasonics........................................................................................ 7-23

Elis Plzen........................................................................................... 7-25

Endress & Hauser AG....................................................................... 7-27

Enko S.A........................................................................................... 7-30

Euromag............................................................................................ 7-32


TABLE OF CONTENTS

(continued)

 

Chapter Description Page Number

7 (continued)

 

Foxboro............................................................................................ 7-34

Hangzhu Senhua Meter Factory.......................................................... 7-36

Isco, Inc............................................................................................ 7-37

Gruppo Isoil S.p.A............................................................................. 7-39

Istec Corporation............................................................................... 7-41

Krohne Messtechnik Gmbh & Co...................................................... 7-43

Liquid Controls LLC.......................................................................... 7-47

Marsh-McBirney, Inc......................................................................... 7-49

McCrometer...................................................................................... 7-51

Oval Corporation............................................................................... 7-52

Proces-Data A/S............................................................................... 7-55

Rosemount, Inc.................................................................................. 7-57

Siemens AG....................................................................................... 7-65

Siemens Energy and Automation......................................................... 7-65

Sparling Instruments, Inc.................................................................... 7-70

Tecfluid S.A....................................................................................... 7-72

Toshiba Corporation.......................................................................... 7-73

Toshiba America................................................................................ 7-73

Venture Measurement LLC................................................................ 7-77

Water Specialties............................................................................... 7-80

Yamatake Corporation ...................................................................... 7-81

YCV Corporation.............................................................................. 7-81

Yokogawa Electric Company............................................................. 7-84

Yokogawa Corporation of America.................................................... 7-84

 


TABLE OF CONTENTS

(continued)

 

Appendix Description Page Number

 

Appendix A.............. Worldwide Flowmeter Study: Phase One and Phase Two........ A-1

 

Appendix B.............. Input Questionnaire.................................................................... B-1

 

Appendix C Enduser Survey............................................................................... C-1

 

Appendix D Directory of Flowmeter Suppliers.................................................. D-1