THE MARKET
FOR ULTRASONIC
FLOWMETERS
WORLDWIDE
Book One
Researched by:
Flow Research 27 Water Street Wakefield, MA
01880 781-245-3200 www.flowresearch.com Project team:
Jesse Yoder PhD, Michael Kirsch, Kelly Deppen Ducker Research
Company, Inc. 6905 Telegraph
Road Suite 300 Bloomfield Hills,
MI 48301 248-644-0086 www.ducker.com Project team:
Nick Limb, Scott Shober Josiah Waxman,
Lorena Ferrari
Published by
Ducker Research Company, Inc.
A Division of Ducker Worldwide
May,
2001
THE MARKET
FOR ULTRASONIC
FLOWMETERS
WORLDWIDE
Book Two
Researched by:
Flow Research 27 Water Street Wakefield, MA
01880 781-245-3200 www.flowresearch.com Project team: Jesse
Yoder PhD, Michael Kirsch, Kelly Deppen Ducker Research
Company, Inc. 6905 Telegraph
Road Suite 300 Bloomfield Hills,
MI 48301 248-644-0086 www.ducker.com Project team:
Nick Limb, Scott Shober Josiah Waxman,
Lorena Ferrari
Published by
Ducker Research Company, Inc.
A Division of Ducker Worldwide
May,
2001
TABLE OF CONTENTS
Chapter Description Page
Number
One........................... Executive Summary..................................................................... 1-1
An Opportunity Waiting to Happen...................................................... 1-5
Overview............................................................................................. 1-6
Study Objectives.................................................................................. 1-7
Methodology....................................................................................... 1-8
Supplier Input...................................................................................... 1-8
Supplier Analysis.................................................................................. 1-9
OEM and End-User Analysis............................................................. 1-10
Forecasts........................................................................................... 1-11
Smart Flowmeters.............................................................................. 1-11
Product and Technology Analysis....................................................... 1-12
New Technology Flowmeters............................................................. 1-12
Paradigm Case Selection Method....................................................... 1-13
Growth Factors for the Ultrasonic Flowmeter Market......................... 1-15
Shipments of Ultrasonic Flowmeters Worldwide by Region................. 1-15
Shipments of Ultrasonic Flowmeters Worldwide by Technology.......... 1-16
Shipments of Ultrasonic Flowmeters Worldwide by Geographic
Region............................................................................................... 1-16
Strategies........................................................................................... 1-17
Become a Broad-line Supplier............................................................ 1-17
Form Alliances with Other Companies................................................ 1-19
Prepare for Market Consolidation...................................................... 1-20
Educate Your Customers................................................................... 1-20
Invest in Smart Flowmeters, and in Communication Protocols............. 1-21
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
Two........................... Introduction.................................................................................. 2-1
Overview............................................................................................. 2-1
Study Objectives.................................................................................. 2-2
Methodology....................................................................................... 2-3
Definitions............................................................................................ 2-6
Smart Flowmeters................................................................................ 2-8
Communications Protocols................................................................... 2-8
Geographic Regions........................................................................... 2-13
End-User Industries........................................................................... 2-13
Ultrasonic Industry Structure.............................................................. 2-14
Team History and Experience............................................................. 2-14
Flow Research................................................................................... 2-15
Ducker Research............................................................................... 2-16
Three........................ Ultrasonic Product and Technology Analysis............................. 3-1
Overview............................................................................................. 3-1
New Technology Flowmeters............................................................... 3-2
Coriolis Flowmeters............................................................................. 3-2
Magnetic Flowmeters........................................................................... 3-3
Ultrasonic Flowmeters.......................................................................... 3-4
Vortex Flowmeters.............................................................................. 3-6
Paradigm Case Selection Method....................................................... 3-11
Ultrasonic Flowmeter Product Analysis............................................... 3-14
American Sigma................................................................................. 3-15
Automated Sonix............................................................................... 3-18
Caldon............................................................................................... 3-19
Controlotron...................................................................................... 3-21
Danfoss............................................................................................. 3-25
Daniel................................................................................................ 3-28
Datam Flutec..................................................................................... 3-31
D-Flow.............................................................................................. 3-33
Durag Group...................................................................................... 3-35
Dysonics............................................................................................ 3-37
Eastech Badger.................................................................................. 3-39
EES................................................................................................... 3-41
Elis Plzen........................................................................................... 3-43
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
3 (continued)
EMCO.............................................................................................. 3-47
Endress & Hauser.............................................................................. 3-49
Flexim................................................................................................ 3-51
Flotech.............................................................................................. 3-53
Fluenta............................................................................................... 3-55
FMC Measurement Solutions............................................................. 3-57
Fuji Electic......................................................................................... 3-59
Greyline............................................................................................. 3-61
Honda Electrics.................................................................................. 3-63
Instromet........................................................................................... 3-64
Kaijo................................................................................................. 3-69
Krohne.............................................................................................. 3-71
Laaser............................................................................................... 3-75
Matelco............................................................................................. 3-77
Mesa Labs......................................................................................... 3-79
Micronics........................................................................................... 3-82
Monitor Laboratories......................................................................... 3-86
Nanomaster....................................................................................... 3-88
Panametrics....................................................................................... 3-90
Polysonics.......................................................................................... 3-96
Rittmeyer........................................................................................... 3-99
Sick................................................................................................. 3-101
Siemens........................................................................................... 3-103
Solatron........................................................................................... 3-107
Sparling Insturments......................................................................... 3-109
Teksco............................................................................................ 3-111
Thermo MeasureTech...................................................................... 3-113
Tokimec.......................................................................................... 3-115
Tokyo Keiso ................................................................................... 3-118
Ultraflux........................................................................................... 3-121
Ultrasound Research Center............................................................. 3-123
Venture Measurement...................................................................... 3-125
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
Four.......................... Ultrasonic Flowmeter Market Size and Forecast...................... 4-1
Overview............................................................................................. 4-1
Ultrasonic Flowmeters Poised for Explosive Growth............................. 4-2
An Opportunity Waiting to Happen...................................................... 4-6
Growth Factors for the Ultrasonic Flowmeter Market........................... 4-7
Flowmeter Factors............................................................................... 4-8
Ultrasonic Flowmeters More Widely Understood................................. 4-8
Technology Improvements in Ultrasonic Meters.................................... 4-9
The Development of Multipath Flowmeters........................................... 4-9
More Calibration Facilities Available................................................... 4-10
Industry Approvals of Ultrasonic Meters............................................. 4-10
Wider Use of Spoolpiece Ultrasonic Meters....................................... 4-11
Increased Use of Ultrasonic Flowmeters in the Process Industries....... 4-12
Macroeconomic Factors.................................................................... 4-13
Economic Growth of Countries........................................................... 4-13
Population Growth............................................................................. 4-17
Standard of Living.............................................................................. 4-17
New Plant Construction..................................................................... 4-17
Retrofits and Renovations................................................................... 4-18
The Recovering Asian Economies....................................................... 4-19
Growth in Environmental Regulations.................................................. 4-19
Factors Limiting the Growth of Ultrasonic Flowmeters........................ 4-20
Lack of Familiarity with Ultrasonic Flowmeters................................... 4-20
The Inherently Conservative Nature of Users in the Process
Industries........................................................................................... 4-20
The Cost of Ultrasonic Flowmeters..................................................... 4-21
Market Size and Growth Forecasts.................................................... 4-21
Shipments of Ultrasonic Flowmeters Worldwide by Region:
Figures 4-1 to 4-5.............................................................................. 4-23
Shipments of Ultrasonic Flowmeters Worldwide by Technology:
Figures 4-5 to 4-13............................................................................ 4-23
Average Selling Prices of Ultrasonic Flowmeters:
Figure 4-14 to 4-16........................................................................... 4-24
Shipments of Ultrasonic Transit Time Flowmeters Worldwide
and by Region: Figures 4-17 to 4-21.................................................. 4-24
Shipments of Doppler Flowmeters by Type and by Region:
Figure 4-22 to 4-26........................................................................... 4-24
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
4 (continued)
Shipments of Hybrid Flowmeters by Type and by Region:
Figures 4-27 to 4-31.......................................................................... 4-25
Shipments of Ultrasonic Flowmeters by Mounting Type
Worldwide and by Region: Figures 4-32 to 4-38................................ 4-25
Shipments of Clamp-on Ultrasonic Flowmeters by Mounting Type:
Figures 4-39 to 4-45.......................................................................... 4-25
Shipments of Ultrasonic Flowmeters Worldwide by Fluid Type:
Figures 4-46 to 4-52.......................................................................... 4-26
Shipments of Ultrasonic Flowmeters Worldwide by Type:
Figures 4-53 to 4-59.......................................................................... 4-26
Shipments of Ultrasonic Flowmeters Worldwide by Communication:
Protocol: Figures 4-60 to 4-66.......................................................... 4-27
Shipments of Ultrasonic Flowmeters Worldwide by Industry:
Figures 4-67 to 4-72.......................................................................... 4-28
Shipments of Ultrasonic Flowmeters Worldwide by Distribution:
Channels: Figures 4-73 to 4-75......................................................... 4-29
Shipments of Ultrasonic Flowmeters Worldwide by Customer Type:
Figures 4-76 to 4-78.......................................................................... 4-29
Shipments of Ultrasonic Flowmeters for Industrial District
Heating:
Applications Figures 4-79 to 4-85..................................................... 4-30
Five.......................... Ultrasonic Flowmeter Supplier Market Shares......................... 5-1
Overview............................................................................................. 5-1
Market Shares for Ultrasonic Flowmeters by Geographic Region.......... 5-1
Market Shares for Transit Time Flowmeters by Geographic
Region............................................................................................... 5-10
Market Shares for Doppler Flowmeters by Region............................. 5-11
Market Shares for Hybrid Flowmeters Worldwide.............................. 5-12
Market Shares for Ultrasonic Flowmeters for Liquid Applications
by Region.......................................................................................... 5-12
Market Shares for Ultrasonic Flowmeters for Gas Applications by
Region............................................................................................... 5-13
Market Shares for Ultrasonic Flowmeters for Steam Applications....... 5-13
Market Shares for Ultrasonic Flowmeters by Type............................. 5-14
Market Shares for Ultrasonic Flowmeters by Industry......................... 5-14
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
Six............................ Strategies for Success................................................................. 6-1
Overview............................................................................................. 6-1
Become a Broad-line Supplier.............................................................. 6-1
The Ultrasonic Flowmeter is not a Universal Flowmeter........................ 6-3
Form Alliances with Other Companies.................................................. 6-4
Prepare for Market Consolidation........................................................ 6-5
Move Beyond Clamp-on to Spoolpiece Meters.................................... 6-7
Emphasize the Advantages of Ultrasonic Flowmeters............................ 6-9
Create a Coherent and Understandable Product Naming System......... 6-10
Build a Great Website........................................................................ 6-11
Educate Your Customers................................................................... 6-12
Invest in Smart Flowmeters, and in Communication Protocols............. 6-13
Offer Many Models and Types of Ultrasonic Flowmeters.................... 6-14
Offer Ultrasonic Meters for Measuring Gas Flow................................ 6-15
Offer Multipath Ultrasonic Flowmeters for Custody Transfer
Applications....................................................................................... 6-16
Work with Industry Associations to Obtain Approvals for
Ultrasonic Flowmeters........................................................................ 6-17
Seven....................... Ultrasonic Flowmeter Company Profiles.................................... 7-1
Alphasonics, Inc................................................................................... 7-2
American Sigma .................................................................................. 7-3
Automated Sonix Corporation.............................................................. 7-5
Brinck HMT........................................................................................ 7-6
Caldon, Inc.......................................................................................... 7-7
Controlotron Corporation..................................................................... 7-9
Danfoss A/S Flow Division................................................................. 7-12
Daniel Industries................................................................................. 7-14
D-Flow AB....................................................................................... 7-17
Datam Flutec..................................................................................... 7-19
Durag................................................................................................ 7-20
Dynasonics........................................................................................ 7-22
Eastech Flow Controls....................................................................... 7-24
Eastern Energy Service....................................................................... 7-26
Elis Plzen a.s...................................................................................... 7-27
EMCO.............................................................................................. 7-29
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
7 (continued)
Endress & Hauser AG....................................................................... 7-31
Flexim................................................................................................ 7-33
Flotec UK Ltd................................................................................... 7-34
Fluenta AS......................................................................................... 7-35
FMC Measurement Solutions............................................................. 7-37
Fuji Electric Co. Ltd........................................................................... 7-39
Greyline Instruments, Inc.................................................................... 7-42
Honda Electronics.............................................................................. 7-43
Instromet International NV................................................................. 7-45
Kaijo Corporation.............................................................................. 7-47
Kamstrup A/S.................................................................................... 7-48
Krohne Messtechnik Gmbh & Co. KG.............................................. 7-50
Laaser & Co. GmbH......................................................................... 7-53
Matelco S.A...................................................................................... 7-55
Mesa Laboratories, Inc...................................................................... 7-56
Micronics Limited.............................................................................. 7-57
Monitor Labs, Inc.............................................................................. 7-58
Panametrics....................................................................................... 7-60
Polysonics, Inc................................................................................... 7-63
Quality Control Equipment Company.................................................. 7-64
Rittmeyer, Inc. .................................................................................. 7-65
Sick, Inc............................................................................................ 7-67
Siemens AG....................................................................................... 7-69
Solartron Mobrey Ltd........................................................................ 7-73
Sparling Instruments, Inc.................................................................... 7-75
Teksco USA...................................................................................... 7-77
Thermo MeasureTech........................................................................ 7-78
Tokimec, Inc...................................................................................... 7-80
Tokyo Keiso Company, Ltd............................................................... 7-82
Ultraflux............................................................................................. 7-84
Ultrasound Research Center (URC)................................................... 7-86
Venture Measurement LLC................................................................ 7-88
Yokogawa Electric Company............................................................. 7-90
TABLE OF CONTENTS
(continued)
Chapter Description Page
Number
Appendix A.............. Worldwide Flowmeter Study: Phase One and Phase Two........ A-1
Appendix B.............. Input Questionnaire.................................................................... B-1
Appendix C Enduser Survey............................................................................... C-1
Appendix D Directory of Flowmeter Suppliers.................................................. D-1